Posted on August 26th, 2008 by Dennis Little
My favorite grocery store company has a very strong and captivating brand. No, I am not talking about the company’s logo or the type of advertisements the business runs in the Sunday newspaper. When I say brand, I mean that the company has so many unique and desirable attributes that I want to shop there.
Read [...]
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Posted on August 19th, 2008 by Dennis Little
If you are struggling to figure out your customers, perhaps you should consider asking them some questions.
Surveying your clientele on a regular basis, even in an informal way, can accomplish a number of important goals and provide your business with much-needed credibility in the marketplace.
Read the full article
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Posted on August 7th, 2008 by Dennis Little
Think about it: How many times have you almost placed an order, almost made an impulse buy or almost responded to a survey, but then realized that it would just take too much effort? Have you ever considered how many of your prospects made that same decision today?
Read the rest of my article at the [...]
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Posted on May 19th, 2008 by Dennis Little
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Can sales really kill a business? Check out my blog this week at the Central Penn Business Journal.
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Have you ever thought about how discounts can actually undermine your market and ruin your chances of selling your product or service for its full value?
Two of my favorite authors, Steve Chandler and Sam Beckford, address the [...]
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Posted on May 6th, 2008 by Dennis Little
If you want to know everything there is to know about Google AdWords and you do not know who Perry Marshall is, find out! Perry is the AdWords guru and has been perfecting and proselytizing the right way to direct market using Google AdWords for many years.
I make the introduction to Perry only because the [...]
Filed under: Business, Central Penn Business Journal, Google AdWords, Marketing, Targeted Advertising, Technology | No Comments »
Posted on April 28th, 2008 by Dennis Little
Read my latest Central Penn Business Journal Articles: Part I & Part II
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