How does Hulu do it? What Hulu taught me about advertising

A good deal of my TV viewing is done through Hulu. If you are not familiar with the service, Hulu is bascially a web-based television — allowing you to watch the latest episodes of a number of popular TV programs through your computer. To boot, they have quite an archive of old favorites too; I […]

Consistent, automated e-marketing with AWeber

As featured in the Central Penn Business Journal: We all know that keeping in contact with customers and prospects, helping them to better understand your value, is essential to long-term growth and success. Unfortunately, there are only so many hours in a day that you can use to carry out your marketing and justify your […]

Desire, perception and sales

My favorite grocery store company has a very strong and captivating brand. No, I am not talking about the company’s logo or the type of advertisements the business runs in the Sunday newspaper. When I say brand, I mean that the company has so many unique and desirable attributes that I want to shop there. […]

Survey your customers

If you are struggling to figure out your customers, perhaps you should consider asking them some questions. Surveying your clientele on a regular basis, even in an informal way, can accomplish a number of important goals and provide your business with much-needed credibility in the marketplace. Read the full article

Are you building bridges or barriers?

Think about it: How many times have you almost placed an order, almost made an impulse buy or almost responded to a survey, but then realized that it would just take too much effort? Have you ever considered how many of your prospects made that same decision today? Read the rest of my article at […]

Sales are killing your business…

— Can sales really kill a business? Check out my blog this week at the Central Penn Business Journal. — Have you ever thought about how discounts can actually undermine your market and ruin your chances of selling your product or service for its full value?Movie A Dog’s Purpose (2017) Two of my favorite authors, […]

Guerilla Marketing from AdWords guru Perry Marshall

If you want to know everything there is to know about Google AdWords and you do not know who Perry Marshall is, find out! Perry is the AdWords guru and has been perfecting and proselytizing the right way to direct market using Google AdWords for many years. I make the introduction to Perry only because […]

Part I & II: Owning your market with targeted advertising

Read my latest Central Penn Business Journal Articles: Part I & Part II