Consistent, automated e-marketing with AWeber

As featured in the Central Penn Business Journal: We all know that keeping in contact with customers and prospects, helping them to better understand your value, is essential to long-term growth and success. Unfortunately, there are only so many hours in a day that you can use to carry out your marketing and justify your […]

Don’t be careless with customer data

As featured on the Central Penn Business Journal: About three weeks ago, I started receiving bank letters at my home for someone named Tom. That seemed odd since nobody by that name lives at my address the last time I checked, and the last resident was not named Tom either. I figured that perhaps the […]

Word-of-mouth is a sales tool

What is the word on the street about your business? Have you taken the time to find out and to foster a good word-of-mouth reputation? The fact is that people are talking about your business and they are more likely to talk about their negative experience than the positive ones. Accordingly, it is vitally important […]

Hallmarks of great leaders

With the presidential campaigns in full swing, I have been thinking about the qualities that I often recognize in great leaders. To me, a superior leader uses the word “we” appropriately. How many of us have had bosses who use the word “we” when they really mean “you?” The people I recognize as great leaders […]

Desire, perception and sales

My favorite grocery store company has a very strong and captivating brand. No, I am not talking about the company’s logo or the type of advertisements the business runs in the Sunday newspaper. When I say brand, I mean that the company has so many unique and desirable attributes that I want to shop there. […]

Survey your customers

If you are struggling to figure out your customers, perhaps you should consider asking them some questions. Surveying your clientele on a regular basis, even in an informal way, can accomplish a number of important goals and provide your business with much-needed credibility in the marketplace. Read the full article

Start with a written agreement

No contract!? That is crazy. You should always start with a written agreement. Read my article at the Central Penn Business Journal to learn more.

Are you building bridges or barriers?

Think about it: How many times have you almost placed an order, almost made an impulse buy or almost responded to a survey, but then realized that it would just take too much effort? Have you ever considered how many of your prospects made that same decision today? Read the rest of my article at […]

Sales are killing your business…

— Can sales really kill a business? Check out my blog this week at the Central Penn Business Journal. — Have you ever thought about how discounts can actually undermine your market and ruin your chances of selling your product or service for its full value?Movie A Dog’s Purpose (2017) Two of my favorite authors, […]

Guerilla Marketing from AdWords guru Perry Marshall

If you want to know everything there is to know about Google AdWords and you do not know who Perry Marshall is, find out! Perry is the AdWords guru and has been perfecting and proselytizing the right way to direct market using Google AdWords for many years. I make the introduction to Perry only because […]