Desire, perception and sales
Posted on August 26th, 2008 by Dennis Little
My favorite grocery store company has a very strong and captivating brand. No, I am not talking about the company’s logo or the type of advertisements the business runs in the Sunday newspaper. When I say brand, I mean that the company has so many unique and desirable attributes that I want to shop there.
Filed under: Business, Central Penn Business Journal, Marketing, Targeted Advertising