Posted on August 26th, 2008 by Dennis Little
My favorite grocery store company has a very strong and captivating brand. No, I am not talking about the company’s logo or the type of advertisements the business runs in the Sunday newspaper. When I say brand, I mean that the company has so many unique and desirable attributes that I want to shop there.
Read [...]
Filed under: Business, Central Penn Business Journal, Marketing, Targeted Advertising | No Comments »
Posted on August 22nd, 2008 by Dennis Little
The following was published in the July 7 edition of the Richmond Times-Dispatch:
Editor, Times-Dispatch:
Each year I get to celebrate Independence Day twice. On June 30 I celebrate my independence day and on July 4 I celebrate America’s. This year is special, because it marks the 40th anniversary of my independence.
On June 30, 1968, I escaped [...]
Filed under: Politics | No Comments »
Posted on August 19th, 2008 by Dennis Little
If you are struggling to figure out your customers, perhaps you should consider asking them some questions.
Surveying your clientele on a regular basis, even in an informal way, can accomplish a number of important goals and provide your business with much-needed credibility in the marketplace.
Read the full article
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Posted on August 13th, 2008 by Dennis Little
No contract!? That is crazy.
You should always start with a written agreement. Read my article at the Central Penn Business Journal to learn more.
Filed under: Business, Central Penn Business Journal, Technology | No Comments »
Posted on August 7th, 2008 by Dennis Little
Think about it: How many times have you almost placed an order, almost made an impulse buy or almost responded to a survey, but then realized that it would just take too much effort? Have you ever considered how many of your prospects made that same decision today?
Read the rest of my article at the [...]
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